WASHINGTON, DC – With health insurance CEOs appearing before Congress this week, a majority of the country’s likely voters overwhelmingly support cracking down on health insurance companies in 2026, according to a new survey.
OnMessage Public Strategies, on behalf of Insurance Watchdog Coalition, conducted a national survey of 1,000 likely voters on the issues top of mind for Americans: rising health care costs and affordability.
This survey found overwhelming consensus on the top priority in health care for voters. Namely, voters across the political spectrum are looking for policymakers to address the lack of transparency, challenges associated with delays in accessing care, and profiteering among health insurance companies.
When asked where the government should focus to solve problems in health care, the largest group, at 63%, said health insurance companies versus others in the health care system, like hospitals and drug manufacturers.
The survey found broad consensus in ways to enact meaningful changes:
- 97% agree that “we need more transparency for health insurance companies so they can’t use secret rules or computer programs to decide who gets care and when.”
- 97% agree that “health insurance pricing needs to be made more transparent so that patients know the cost for every appointment, procedure or prescription drug, allowing patients to make informed choices, driving down costs overall.”
- 94% agree that “insurance companies should be banned from setting up offshore bank accounts where they hide rebates on prescription drugs that should go directly to the patients.”
- 93% agree that “patients shouldn’t have to pay seven times as much for health care services just because they’re paid for by their health insurance company.”
- 91% agree that “insurance companies should not be allowed to mark-up prescription drug prices since they make their money on premiums.”
The survey also explored American attitudes toward specific policy proposals, and once again found strong support for requiring increased transparency for health insurance companies, along with restricting mechanisms of profiteering:
- 95% support “requiring health insurance companies to report how often they deny coverage for medicines.”
- 94% support “requiring health insurance companies to spend more of every dollar they take in on patient care, instead of profits, marketing, and bloated administrations.”
- 93% support “requiring transparency for how much big hospitals and for-profit pharmacies markup medicines, and requiring them to use extra profits to lower costs for patients.”
- 92% support “placing caps on how much health insurance companies can raise premiums.”
Regarding TrumpRx, 70% of Americans agree that “health insurance companies should be forced to cover all drugs offered on the new government website without marking up the price.” This finds agreement among 89% of Republicans, 67% of Independents, and 55% of Democrats. It should be noted that even with President Trump’s name attached to the website, 55% of Democrats still agree, making it one of the most bipartisan government initiatives in years.
Additionally, the poll found that a clear majority (59%) of Americans support President Trump’s recent proposal to give direct funding to Americans to buy their own insurance plans. This policy is supported by a center-right coalition which includes 51% of Independents and 82% of Republicans. It is also supported by 55% of those who have not yet decided if they will vote Republican or Democrat in the 2026 Congressional elections.
Read the full survey memo.